(530) 221-0230 • 1738 Churn Creek Road info@fieldsjewelers.com

Why Choose An AGS Registered Jeweler?

What do the initials behind a jeweler’s or appraiser’s name mean? If the credentials are earned through the American Gem Society, they mean a lot. In fact, only 5% of jewelers, designers and appraisers have met the American Gem Society standards.

Our titles and designations were developed to help you know the qualifications of someone who works in the jewelry industry. Our members must adhere to the American Gem Society’s code of ethics and are required to re-certify their title or designation each year.

What is a Registered Jeweler, RJ ?

This title lets you know that the jeweler you are working with truly understands jewelry, diamonds, and gemstones. To earn this title, the associate has completed required coursework and classroom study, along with written and practical exams in diamond grading.

What is the AGS Mission Statement?

The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

What is the AGS Pledge to the Consumer?

The American Gem Society (AGS) was created with one mission in mind: to protect you, the consumer.

Our members adhere to the highest standards of business practices and ethics so that you can buy with confidence from jewelers you can trust. AGS Standards not only comply with governing laws, but go beyond that to ensure that you are buying from jewelers who have the knowledge and skill to help you make the most informed buying decision.

What are the AGS Ethical Practices?

In order to maintain membership, jewelers in the American Gem Society agree to:

  • Provide full disclosure of all facts pertaining to the products they sell.
  • Never intentionally deceive their employees, consumers, vendors, or business partners.
  • Compete fairly and never speak unprofessionally about their competitors. Likewise, encourage their colleagues in the jewelry industry to embrace these principals.
  • Resolve any customer complaints relating to the sale of a product.
  • Not sell conflict diamonds. AGS jewelers must make every effort to fully comply with the Kimberley Process Certification Scheme and the World Diamond Council System of Warranties.
  • Continue their gemological and jewelry education, always improving their knowledge and keeping up with trends in jewelry and ethical business practices.
  • Adhere to anti-money laundering (AML) program, which is designed to comply with the USA Patriot Act.

Under the guidelines for “Social and Human Rights Practices,” AGS jewelers are required to respect the fundamental human rights of all their employees, business partners, and, of course, their customers. They must adhere to all applicable laws related to work hours and compensation and they must conduct business in an environmentally responsible manner.

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